BizzOffers shares its own experience with media buying and offers to get acquainted with the best services in this regard, in our opinion.
Spy service is a tool that allows the media buyer to be on topic, spying on what colleagues are currently running. Using the platform, you can see the creative creatives working right now and approximate statistics about them. For example, how often they occur, which landing page or offer competitors pour traffic to, and so on.
How does it work? Spy services create fake profiles in social networks and bots that monitor search results. The robots collect all the ads and upload them to the platform’s database, and then they can find matching creatives. Filtering by verticals, keywords, targeting settings, and other parameters is provided to speed up the search.
You can make creo from scratch. But if you take a ready-made idea or copy it from a competitor, it will take less time to work, and the result may be better.
At the same time, the use of spy services for monitoring competitors does not guarantee a profit, and there are several reasons for this:
- The connection can already be worked out and collect the remaining traffic;
- Media buyers can work with small KPIs on an exclusive offer;
- offers may be different even within the same partner, and other advertisers may have more favorable conditions for the traffic bay;
- it is impossible to accurately guess the targeting settings used, which can cause a difference in CPC and overall ROI.
Free spy services
Push.cpa.rip
Works with push notifications on networks that receive the most traffic. You can search for creatives from a specific ad network, geography, device, and other parameters.
The platform finds creatives and landings and where they lead. You can copy the link to the landing page and view the date when the creative first hit the database.
Spy. House
The service ultimately allows you to analyze connections – it shows the lifetime of ads and the number of impressions, which can be used to identify trends. Finds landing pages and sets up advertising campaigns, allowing you to download creatives with one click.
It covers 25 ad networks with push and teaser ad formats, so it’s looking for more creatives. Ads can be searched by keyword, domain, redirect, and other parameters.
Megaspy
A young service for monitoring push messages. In it, you can search for creatives by basic parameters and sort by country, date, activity, and other indicators. The platform collects ads for more than 100 GEOs.
Boost2Pro
A popular spy service for working with the Bourgeoisie. It supports only the English language — there is no selection box on the site. Spy uploads new creative every day and already offers a search of 50 million+ images. Verticals filter creo.
Paid spy services
AdHeart
The largest junction. With over half a billion creos already collected over several years, it offers search by any geo, format, and platform. Creatives can be searched by text, links, geography, release date, and other parameters.
It has additional functions:
• automatic translation;
• adding a page, application, or domain to a personal blacklist;
• search and analysis of applications promoted within Facebook.
SpyOver
A service that has more than 8 million creatives from 14 teaser networks. It covers 150 countries. You can filter the creo by keywords, redirects, texts on the landing page, site, and link. Like teasers, landings are tracked by text, headlines, links, and more. You can view statistics on ads. Designed for monitoring teaser ads and landing pages.
Additional features:
• automatic translation of the text into English;
• mass upload of creatives;
• detailed statistics on ads in the form of charts and graphs;
• loading landing pages.
The service has free demo access and two paid rates: solo ($149) and corporate ($299). There is free access, but with limited functionality.
AdSpy
An extensive database of advertisements on Facebook and Instagram. It has more than 107 million creatives in 213 countries. They can be searched by link, keyword, geography, language, specific affiliate program, and other parameters.
There is an opportunity to download creatives and view information from them — for example, to evaluate the growth of likes in real time.
The cost of access to the service is $219 per month. There is a free version with limited functionality.
