What is the average affiliate commission rate by industry?

GraceMist
Sun, 19 Apr 2026 13:22:13 +0000

Affiliate commission rates vary significantly by industry and product type. E-commerce typically offers 5-20% commissions, with physical products at the lower end (2-10%) and digital products at the higher end (20-50%). Finance and insurance can range from $50-500+ per lead or sale, while travel offers 2-10% on bookings. SaaS products often provide recurring commissions of 20-40%. Always check individual programs as rates fluctuate based on competition, margins, and customer lifetime value.