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From mega-corporations to niche ventures, all are on the hunt for a transparent affiliate program to boost revenue and develop brand awareness. Given the diverse market options, you’re free to select the services that will make a standout impact on your business.
But how can you narrow down the best choice from hundreds of contenders? We’ve compiled a list of 9 things you should look for in any affiliate program.
1. Relevant Products
Promoting a relevant product is vital for a transparent affiliate campaign. It’s not just about catching your audience’s eye — it must also align with your niche.
While it can be tempting to opt for a high-demand but irrelevant product to boost sales, doing so often results in the opposite effect. Instead, a reputable product related to your niche will attract potential customers and encourage them to stay loyal to your brand.
2. Commission Levels
Now let’s move to the core of any affiliate program: the commission rate.
What is a good affiliate commission? Although high commission rates may seem appealing, keep in mind that they provide significant benefits if applied to a product that is in demand.
Our program covers SaaS products that are prime examples of high-commission rate offerings with the potential to increase revenue streams in the long run. Due to the broad audience of potential customers, you can easily achieve maximum return on your investment.
3. Cookie Lifespan
Among the affiliate marketing tracking methods, cookie tracking is the most common. Cookies are temporary files that store data about visitors, such as their IP address and actions taken on your site.
Simply put, you earn a commission if a user makes a purchase within the cookie’s lifespan. The longer the lifespan, the higher the chances of making a sale. Our cookies are set to last 120 days, guaranteeing your average affiliate commission even if the customer does not purchase immediately.
4. Global Coverage
Transparent affiliate programs with global coverage can be a key factor in your business’s growth. With increased reach and revenue potential, it’s a strategic move worth considering.
For instance, our program promotes parental apps that have been sold in 180 countries — truly global reach. As a result, you can predict a stable income source regardless of your customer’s location.
5. Transparent Affiliate Policy
The model of payment offered by the vendor is a defining factor in the success of an affiliate marketing program, much like common affiliate commissions.
Hence, opt for a platform with a detailed overview of the payment structure and schedule covered in the affiliate policy. Apart from financial details, an agreement should lay out clear rules and regulations for all parties involved.
6. Dedicated Affiliate Manager
When choosing a transparent affiliate program, look for one that offers ongoing support from a dedicated manager. This expert will assist you with operational details and provide valuable business advice about your marketing strategy. A top-performing team like ours can even customize the program to suit your specific needs.
7. Well-Crafted Marketing Materials
As a marketing professional, you might have your own ideas about future affiliate campaigns. However, the materials your vendor can offer – such as copywriting, design, and photography services – can save your time and money while still delivering a high-quality product. Your audience will be more engaged if you use attention-grabbing designs that stand out.
8. User-Friendly Dashboard
Affiliate marketing programs provide an internal dashboard to monitor performance and track all metrics in one place. As you must deal with complex data clusters, opt for companies that leverage affiliate program tracking software with easy-to-understand visualizations. For example, our tool of choice is the TUNE/HasOffers platform, the most comprehensive tracking system available.
9. Ready-Made Strategies
Professional teams with substantial experience in your chosen area typically develop pre-made strategies based on customer behavior. While you can create customized strategies, using these proven templates is usually a lot easier. It also saves time and allows you to start running campaigns as soon as possible.
Features of Transparent Affiliate Program
- Let’s recap. When choosing a transparent affiliate program, make sure it has the following features:
- Relevant and demanded products
- High commission levels
- Long cookie lifespan
- Global coverage
- Transparent policy
- Dedicate manger
- Well-crafted marketing materials
- Ready-made strategies
If you want to see how it works in action, join one of our affiliate programs. We’ll help you succeed and ensure your campaigns reach their maximum potential.