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There’s money in your outbox. Intrigued? Then it’s time to discover why more affiliates are turning to email marketing to drive revenue and growth — and connect with their audiences in meaningful ways. Whether you’re new to email marketing for affiliates and looking to complement your marketing efforts with email, or you’re new to the affiliate game, we’re here to help make sense of it all.
What is Affiliate Marketing
Have you ever loved a product so much that you told your friends about it — and then they went out and purchased the same product? Now imagine that the company behind the product paid you a commission for forwarding your friends to them. Now pretend that instead of spreading the word to friends, you’re sharing the info with thousands of strangers through email.
That’s affiliate email marketing in a nutshell. You send an email to promote a product or service. Someone clicks the link in your email and is redirected. They purchase the product or service. And then you get paid.
With affiliate email marketing, it’s easy to profit from existing products or services that you didn’t create and that you aren’t selling directly. But if you’re new to the concept, it can be difficult to understand where to start. We’re here to walk you through everything.
A Beginners Guide to Launching an Email Marketing Campaign
Knowing how to launch an affiliate email marketing campaign for beginners isn’t complicated, especially with us in your corner. Just follow these email marketing for affiliate marketers tips and you’ll be on your way to success in no time.
Step #1: Choose an Email Service Provider
Set yourself u[ for success by choosing the right email partner. It’s not just about choosing email marketing software for affiliate marketers that can help you create great-looking emails with ease. While that’s important, you’ll also want a provider that offers great features, like automation, the ability to segment your users, and analytics to provide you with insights into the success of each campaign. The most popular email service providers include Mailchimp and GetResponse, but there are loads of others.
Step #2: Select the Best Affiliate Links to Promote
If you’re getting into affiliate email marketing for beginners, what should you promote? The answer lies with your audience. Think about what they’re interested in, what they want to see, and what they’d actually buy. Once you’ve nailed down the categories and products, look for affiliate programs that offer high commission rates. But before jumping in, do research. A high commission means nothing if the program can’t boast proven conversions. Instead, choose a company like BizzOffers, which offers multiple proven products in several high-demand niches — all with high commission structures and good conversion rates.
Step #3: Prepare Your Email Campaigns
First things first. What’s your objective here? To inform? To convert? To touch base? To promote something new? To educate? Once you’ve nailed that down, you’ll be better positioned to provide the type of content that your audience wants to read — and you’ll have a better feel for the amount of content that should be in your email. Make sure it includes a catchy (nut not spammy) subject, content that aligns with the subject, and a smart CTA (call to action). Finally, don’t overload your email with too many links. It’s a mistake that people who don’t understand email marketing for affiliate marketers make far too often.
Step #4: Send Your Email Campaigns
Three words: Timing, timing, timing. Don’t just fire off your campaign in real time. Schedule them so that they reach your audience when they’re most likely to see it. You can also experiment with A/B testing. That means you can schedule different send times and mix up your subject lines to see what works best. And before you hit that Send or Schedule button, it’s important to do a bit of housekeeping. First, run a test to make sure every single one of your affiliate links works. And clean up your subscriber list to remove inactive subscribers.
Step #5: Track Your Campaign Performance
You’ve sent out a campaign. Now it’s time to sit back and watch the money roll in, right? Not so fast. It’s important to see how your email marketing campaigns are performing. Your email service provider should be able to provide you with all kinds of metrics, like open rates, clickthrough rates, conversions, and even bounce rates. If you have multiple affiliate links in your email, you’ll be able to see which ones are performing best. You can use all the data that’s at your disposal to fine-tune future campaigns with better subject lines, more impressive offers, and content that your audience will love.
Step #6: Stay Connected to Your Readers
If you want to build trust with your readers while finetuning your email marketing for affiliates efforts, keep them engaged — and make sure they look forward to receiving your emails. That means you should provide with them valuable info. Things like tips, insights, and updates. And don’t forget to use segmentation to keep your emails as personalized as possible. If your readers think you’re talking directly to them, they’re more likely to be loyal. You should also consider making sure each email feels like a 2-way conversation. Encourage them to reply and provide feedback. No one likes those do-not-reply addresses.
Best Practices for Affiliate Email Marketing
Now that you understand how to launch an affiliate email marketing campaign for beginners, it’s important to keep these best practices in mind. Doing so will help you find success much faster than you ever thought possible.
Optimize for mobile
While you’ll most likely set up your campaigns on a Mac or PC, it’s important to remember that most people check their email on the go. Always make sure your emails are designed for mobile first. The email marketing software for affiliate marketers that you choose should include mobile-first functionality.
Provide Value
Your goal is to make money. But readers won’t be interested in hearing what you have to say if you’re only offering them monetary value. When you arrive in their inbox, make sure you’re offering other kinds of value. Insights and tips are always appreciated. Avoid hard selling in every email and you’ll be better positioned to keep them engaged.
Segment Your List
There are so many ways to segment your list using email marketing software for affiliate marketers. By gender. By age. By location. By interest. By behavior (like their purchase activity, website activity, email engagement, and more). You can also group your customers by where they are in your relationship lifecycle. Are they first-time readers? Have they bought before? Has it been a while since they’ve opened your emails? The possibilities are endless.
Join an Affiliate Program Today
Now that you know all about email marketing for affiliates, it’s time to join a program. BizzOffers is one of the most beginner-friendly programs on the planet. Not only will you benefit from large commissions and high conversion rates, but you’ll have a dedicated affiliate manager by your side to guide you every step of the way.
Email marketing for affiliate marketers doesn’t have to be daunting — and it won’t be when you join forces with BizzOffers. Connect with us and let’s get started.
