Are you ignoring Threads? If you’re in the affiliate game, you should be paying close attention. Because the truth is Threads isn’t just another Twitter (or X) knockoff. It’s a powerful monetization tool for affiliates that could dramatically change how you grow your affiliate business.
And the best part? Monetization on Threads as an affiliate is easier than you think. No slick videos. No tweaking with AI. No picture-perfect photos. Threads is all about conversations between you and your audience.
Ready to get started? All you need is a Threads account and you’re good to go. And don’t worry about having a huge following right out of the gate. That’ll come as you unleash the type of content people really want to see.
Table Of Contents
Threads Monetization Overview
Threads is all about sharing value with others through written content. While brands are starting to recognize Threads as an influencer’s playground, it’s the natural, human content that people really value. And that makes affiliate marketing so lucrative.
If you’ve got something interesting to say, people want to hear it. And if they like what they hear, you can make money.
Meta’s Bonus Program
In 2024, Meta introduced the Threads Creator Bonus Program. To be clear, they didn’t create this out of the goodness of their heart. They created it because they knew that influencers, marketers, and content creators were choosing other platforms over Threads and making a killing.
With the Threads Creator Bonus Program, Meta ushered in monetization on Threads — a new way to make money on the platform. And not pennies. We’re talking hundreds or thousands per month, depending on the type of niche and the level of engagement.
But while bonuses are nice, if you’re an affiliate, you should consider income generated through the Threads Creator Bonus Program as icing on the cake, not the sugar inside the cake. While the program can provide additional income, Meta’s policies are always changing. And quite frankly, they can feel a bit inconsistent when compared to other platforms.
So, how do you monetize with Threads if you’re an affiliate? It’s easier than you think if you know exactly what to do.
The Real Opportunity: Affiliate Marketing on Threads
You already know that affiliate marketing is a great way to make money. Recommend a product or service to someone. Then earn money if they buy something through your link. It really is that easy. And with the availability of monetization on Threads, you’ve got a new platform to reach a whole new world of people.
But Threads is a lot different than what you might be used to. Consider TikTok or Reels, for example. With those platforms, you’re sharing your video and sort of walking away. Yes, you can engage with comments, but it feels less personal.
Threads, on the other hand, is uniquely personal. Rather than posting a short video clip (one that you probably edited until it felt perfect), with Threads, you’re writing a thought down and sharing it in a much more personal way.
Maybe you’re sharing a tip. Maybe it’s a lesson you learned that really helped you. Maybe it’s a tool that changed your life.
Whatever it is, people are paying attention to what you have to say. And when you include your affiliate link, you’ll be on a path to profit through smart monetization on Threads strategies.
Getting Started With Affiliate Marketing on Threads
We’ve put together a Threads monetization requirements list to help you get going. Follow these 6 steps and you’ll be on your way to turning a profit before you know it.
Step #1: Pick a niche
If you already have a Threads profile, take a look at the things you regularly post about, or the things you’re interested in. Chances are there’s already a niche that you’re passionate about. Perhaps it’s parenting. Or maybe fitness products. Perhaps something related to health. If you’re passionate about a niche, your Threads app monetization content will feel real and honest.
Step #2: Find an affiliate program
Once you’ve nailed down your niche, find an affiliate program with products that tie into that niche. And don’t worry if the affiliate program you’re interested in doesn’t have a dedicated section on their website devoted to Threads monetization. You can monetize pretty much anything on Threads, as long as you’re not violating their terms of service.
Step #3: Become a subject matter expert
The affiliate program you joined will have a few specific products to promote. Get to know every single one of them. Use each one. Find out what makes it special. Find out what its limitations are. And get to know each product’s competition too. If you don’t sound passionate about the product you’re talking about, people will see right through you.
Step #4: Set up your Threads bio link
This is a big one. With Threads, you can’t post direct links in every single post. Instead, you’ll need a link in your bio. You can include multiple links in your bio but keep your Threads app monetization links to a select few so people who visit your bio don’t feel too overwhelmed. And keep it clean and tidy. People tend to run away from a messy bio.
Step #5: Post non-affiliate content
Now that your Threads app monetization bio is set up, you’re going to want to start posting affiliate content on Threads. Not so fast. If all you have on Threads is affiliate content, readers are going to scroll right along. Instead, post natural, organic content that isn’t salesy at all. It’s ok to post content that ties into your niche, but make sure it doesn’t sound like affiliate content.
Step #6: Start posting affiliate content
So, you’ve been posting non-affiliate content for a while now (hopefully more than a few weeks). Now you’re ready for the money-generating content. Go ahead and post content that’ll direct people to your affiliate links. But remember, your content should feel real and helpful. Rather than selling, try recommending.
Affiliate-friendly Content That Works on Threads
• Problem -> Solution
People love to feel like they’re not alone. If someone can relate to your struggles and frustrations, they’ll be more likely to engage and respond to your Instagram Threads monetization content. Let readers know that you found something that helped. For example, if you’re promoting a parental control app, talk about common frustrations like bedtime delays. Then let the reader in on the tool you used to solve your issue.
• Personal Mini Case Studies
Anyone can claim a product works. But if you can provide a specific use case for how it helped you, your readers will be more likely to believe you. If you’re looking to improve your monetization on Threads, choose one specific success that’s come from using the product you’re promoting. For example, in the case of a parental control app, you might highlight improved communication with your children. It doesn’t have to be a dramatic result. Oftentimes, the smallest win will feel the most authentic.
• Recommendations
Good things come in three. And that’s especially true for affiliate content on Threads. Rather than sharing one thing, share a trio of them. If you’re promoting one product that has multiple tools, promote those three tools to your readers and include a benefit for each one. Then, direct your readers to your bio to learn more.
• Storytelling: Before & After Transformations
Remember what life was like before you found the product you’re promoting? Share it with your audience. If they can feel the very real change the product has made to your life, they’ll be way more intrigued by your Threads app monetization content. And if they can feel like they’re on a journey with you, even better. Content that doesn’t position you as perfect is a good Threads monetization approach. If your readers can relate to you, they’ll believe your posts.
• Viral Posts With Soft CTAs
People love to be surprised and delighted. So, share content that’ll wow them. When you do, they’ll be more likely to share your posts with others. And the more people who read your content, the more eyeballs you’ll have on your affiliate links.
Futureproofing: What’s Next for Monetizing Threads?
it’s hard to believe, but in the social media world, Threads is still just a baby. And while new platforms can feel a little underwhelming from a monetization perspective, don’t sweat it. As Threads grows, Meta will likely introduce the type of tools that affiliates are craving.
Right now, it’s important to pump out Instagram Threads monetization content that’s honest, natural, and engaging. And it’s important to grow your audience. The more people you can reach on Threads, the better. When Threads changes its monetization policies (and they eventually will), you’ll be ready.
Final Thoughts on Threads Monetization
It’s an exciting time to be an affiliate on Threads. If you’re just testing the Threads monetization requirements waters, we’d love to help. Get in touch with a BizzOffers affiliate manager and get in on the ground floor of this growing monetization opportunity.
Already an affiliate? Then it’s time to bring the brands that BizzOffers represents into your world. We’ve partnered with some high-value products in a handful of niche markets. These are products that are in high demand — and that’ll resonate with your Threads readers. Let’s talk.
