Making extra income doesn’t have to be complicated. Affiliate programs offer rewarding opportunities, and pay-per-lead programs might be the most effective option.
With pay-per-lead (PPL) affiliate programs, you can partner with trusted brands that offer a straightforward path to earning without special skills or a lot of experience. We’ve found 13 affiliate programs that pay per lead with a strong reputation, making it easier to find the right one for you.
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What Are Pay Per Lead Affiliate Programs?
A pay-per-lead affiliate program pays affiliates to bring potential customers to a business website, focusing on actions rather than sales. This differs from the traditional pay-per-sale approach, where affiliates earn commissions only after a purchase is made.
In pay-per-lead programs, affiliates get paid when users complete defined actions. This model provides flexibility since businesses choose what qualifies as a “lead” based on their needs.
Although payouts are usually smaller in PPL programs, affiliates can earn more frequently as it’s easier to drive leads than sales. Common actions that can generate income in pay per lead affiliate programs include:
- Creating user account
- Subscribing to a newsletter
- Signing up for a free trial
- Providing contact details (like email or phone number)
- Downloading an app
- Scheduling a call, meeting, or consultation
PPL programs are especially valuable for businesses looking to reach users in the early stages of the buying journey. Affiliates benefit from the ease of promoting actions, while businesses gain potential customers who may convert later.
Profitable Pay Per Lead Affiliate Programs
With so many affiliate programs available on the market, it’s easy to feel lost when choosing the right one. A good pay-per-lead program offers fair payouts and actions that are simple for your audience to complete.
Partnering with well-known brands like BizzOffers, known for its in-demand products, helps build trust and encourages your audience to take the desired action. Below, you’ll find some of the highest pay per lead affiliate programs that offer great earning potential and easy ways to get started.
1. Canva PPL Affiliate Program
Canva’s affiliate program is perfect for content creators, offering an easy way to design beautiful visuals, from social media posts to videos and presentations. Their updated program, now known as Empower Canvassador, lets you earn commissions between 20% and 80%, ranging from $6 to $24 per lead.
Although the approval process can take up to 8 weeks, Canva’s program is perfect for bloggers, designers, and influencers who want to monetize their content with an easy-to-use platform.
2. Semrush
Semrush is an all-in-one platform for digital marketing, offering powerful tools for SEO, content marketing, social media, PPC, and competitive research. With over 10 million users, this service helps businesses increase visibility, attract traffic, and improve online marketing performance.
As an affiliate, you can earn up to $200 per sale and additional commissions for each trial sign-up. Semrush’s generous 120-day cookie window gives you sufficient time to convert your audience into paying customers.
3. BizzOffers
BizzOffers is a dynamic affiliate program that gives exclusive access to high-demand products across popular niches like parental control, phone monitoring, and health and wellness. Some popular brand names include mSpy, Eyezy, Scannero, Lasta and others.
While it’s not a pay-per-lead program, BizzOffers offers a more rewarding pay-per-sale model. Even with a small but high-quality audience, affiliates can earn significantly, with commissions starting at 40% or $20 per CPA, which is much higher than typical per-lead payouts.
A 120-day cookie lifetime and advanced analytics give affiliates more time to convert traffic and maximize earnings. All you have to do to get stated is:
- Fill in a registration form. Approval takes one business day.
- Get your personalized link.
- Choose the ready-to-use marketing materials that best fit your audience.
- Share the link and monitor results in the analytics dashboard.
BizzOffers’ program is ideal for stay-at-home parents, bloggers, and digital marketers looking for profitable, niche products. With dedicated support, ad creatives, and multilingual options, it’s a flexible program that helps affiliates achieve strong results.
4. ClickFunnels
ClickFunnels is a platform designed to help businesses build effective sales funnels and manage online marketing. It offers various tools, from website building to funnel creation, aimed at increasing conversions.
The ClickFunnels affiliate program combines a pay-per-lead component with recurring commissions on subscriptions. The program lets you earn $1 per lead for free-plus-shipping book transactions with a 45-day cookie duration. Additionally, it provides recurring monthly commissions on subscriptions.
New affiliates earn 20% commission, which can increase to 30% or 40% based on monthly earnings and the number of active referrals. Affiliates have multiple payment options, and ClickFunnels provides payments on a monthly schedule.
5. Grammarly
Grammarly is a popular writing assistant tool that helps people catch spelling and grammar mistakes. It’s perfect for students, professionals, and anyone who writes regularly.
As an affiliate, you can earn $0.20 for each free account activation, with conversion rates as high as 30%. If you refer a premium user, you’ll get $20 for each lead.
The program also offers a 90-day cookie duration, activation bonuses, and additional payouts for top performers. The process is simple – place a link or banner on your website, and you’ll earn every time someone signs up for Grammarly.
6. Domestika
Domestika is a huge online creative community offering thousands of courses taught by top professionals, from award-winning designers to illustrators with National Geographic. Affiliates can earn by promoting Domestika’s courses, promos, or subscriptions.
As a Domestika affiliate, you earn $2 per lead and 40% per sale. When users click your link, a 30-day cookie tracks referrals, giving you more chances to earn. The affiliate dashboard keeps you updated on referral activity in real time. You also gain access to exclusive marketing content, including images and banners, to help drive traffic.
7. Atlassian
Atlassian is an American-Australian software company that specializes in collaboration tools primarily designed for software development and project management. Their products, such as Jira, Confluence, and Bitbucket, help teams plan, track, and release software effectively, facilitating organization and collaboration.
The affiliate program on Impact offers $5 for new user sign-ups and $15 for verified users, with a 30-day cookie for tracking. Although Atlassian’s affiliate program, hosted on Impact, has a selective 2% acceptance rate, partners can benefit from company’s global reach, specialized promotion, and partner support.
Affiliates also gain access to the Partner Directory, cloud migration incentives, and exclusive rebates. If you seek to promote trusted collaboration tools, Atlassian’s program is worth a closer look.
8. FreshBooks
FreshBooks is a popular choice for freelancers and small business owners needing simple accounting solutions. It covers everything from invoicing to expense tracking, time management, and project tools, helping businesses stay organized.
By joining the FreshBooks affiliate program on ShareASale, you can earn $5 for each free trial signup, with higher commissions available based on performance. Top affiliates can increase this to $10 per lead. The program provides a 120-day cookie window, giving your promotions extended reach.
9. Liberty Mutual
Liberty Mutual is one of the largest U.S. insurers, offering reliable coverage options for auto, home, and renters. Through its affiliate program on the CJ Affiliate network, you can earn $10 for each valid auto or home insurance quote and $3 for renters insurance quotes in eligible states.
The program also offers a 30-day cookie window, a seven-day EPC of $83.86, and bonus commissions for high-performing affiliates. Affiliates get access to a dedicated support team, custom creatives, and regular promotional opportunities, making it easy to earn from quality leads.
10. IdentityIQ
IdentityIQ offers identity theft protection with add-ons like credit monitoring and reporting. Affiliates earn $1 for free trial signups and up to $35 for paid conversions within 30 days. With a generous 60-day cookie period, monthly net-30 payouts, and no minimum earning requirements, this per pay lead program offers affiliates flexibility and reliable income.
IdentityIQ’s program provides additional perks, including white-label opportunities, exclusive promotions, and support from a dedicated account manager to help affiliates reach their potential.
11. Acorns
Acorns is a popular app in the U.S. that helps people invest small amounts of money. It lets users invest spare change into funds managed by trusted companies like Vanguard. By joining Acorns’ affiliate program on FlexOffers, you can earn $60 for each new user who signs up and deposits funds.
The program has a 30-day window for referrals, giving plenty of time to earn commissions. Affiliates also get marketing Swagbucksmaterials and support from an account manager. This program is great for finance-related websites looking to promote simple investing options.
12. Swagbucks
Swagbucks is a popular rewards website where users can earn points (Swag Bucks or SB) for simple tasks like surveys, online shopping, and playing games. These points can be turned into gift cards or cash via PayPal.
Through the Swagbucks affiliate program, you can earn a $2.20 commission for each verified signup from countries like the U.S., U.K., and Australia. Affiliates also receive 10% of their referrals’ earnings for life, giving a continuous income stream.
13. QuickBooks
QuickBooks is a well-known accounting tool designed by Intuit to support small businesses with easy, reliable financial management. The QuickBooks affiliate program allows content creators to earn $5 for each person who completes a form to start a free 30-day payroll trial.
Hosted on CJ Affiliate, this program offers solid conversion rates of 4% to 7%, with peak conversions in the first quarter. The program has a generous 45-day cookie window, making it easier for affiliates to earn commissions.
How to Choose The Best Pay Per Lead Program?
Choosing the right pay-per-lead program can make a big difference in how successful your affiliate marketing efforts are. With so many options available, it’s important to focus on a few key factors to ensure the program aligns with your goals and audience. Here are five tips to help you select the best pay-per-lead program:
1. Understand Your Audience
It’s essential to select a pay-per-lead program that fits your audience’s interests. If the product or service resonates with the people you’re reaching, they’re more likely to take action. The alignment with your audience’s needs can lead to higher conversion rates.
2. Prioritize High Commission Rates
Look for programs that offer competitive commission rates. A higher payout per lead means you’ll make more money for each action your audience takes. Compare different options to see which ones offer the best rates for the types of leads you’re generating.
3. Look for Reliable Tracking and Analytics
A reliable pay-per-lead program should offer accurate, real-time tracking and advanced analytics. This allows you to monitor performance, understand your audience, and adjust your strategy accordingly, ensuring you’re always on top of your performance.
4. Consider Cookie Duration
The longer the cookie window, the better. Programs with extended cookie durations give you more time to earn commissions from your leads. This can increase your chances of capturing a sale, especially if it takes some time for leads to convert.
5. Evaluate Marketing Materials and Support
Make sure the program provides quality promotional materials like banners, landing pages, and custom links that suit your platform. The better the materials, the easier it will be to capture your audience’s attention.
Last Words
Pay-per-lead programs can offer a good start for beginners looking to make extra income, giving an opportunity to earn for simple actions like sign-ups or free trials. But you should remember that such programs usually offer lower payouts compared to pay-per-sale programs.
BizzOffers is an example of a program that focuses on higher-paying sales instead of just leads, making it more profitable in the long run.
Exploring the top pay per lead affiliate programs is a great strategy, but never underestimate the value of a solid programs that pay for sale. While generating leads is simpler, converting them into customers can significantly boost your profits.
