Who says TikTok is just for goofy dance trends and showing off those vocal cords? Once you learn how to use TikTok for affiliate marketing, you’ll be singing all the way to the bank.
These aren’t bold words. With its advanced algorithm and addictive UI, TikTok is insanely popular. But far too many affiliates have overlooked TikTok’s potential. That’s good news for you because you’re right on time to learn just how big a difference TikTok can make for your affiliate business.
5 Reasons Why TikTok is Great for Affiliate Marketing
Huge organic reach potential
Unlike some platforms that only show content to followers, TikTok feeds content to people based on their interests. If you’re an affiliate marketer just getting started as a content creator on TikTok, this means that you can reach thousands of views pretty quickly if people engage with your content.
Short-form video really converts
They say a picture is worth a thousand words. So just imagine how many words a viral TikTok video is worth. TikTok specializes in short-form video. If you’re doing it right, you can grab your audience’s attention quickly and keep them watching. If they keep coming back to your videos, they’ll start to connect with you on an emotional level. They’ll look forward to seeing your face and hearing your voice, which leads to a level of trust that a regular old blog post just can’t achieve. And once you learn how to promote affiliate links on TikTok the right way, you’ll want to make a ton more videos.
Your audience is engaged
TikTok users tend to skew younger, and they’re more open to buying something based off a TikTok recommendation than users on any other platform. What’s more, because of their level of engagement, you don’t have to worry about making a hard sell. Just turn that camera on, hit record, and be authentic. Most importantly, be helpful. Viewers love that.
There’s always a new creative trend
Affiliate marketers who know how to promote affiliate links on TikTok often struggle to create new content. And we get it. Coming up with new angles and content to share is no easy task. But with TikTok, it’s easy to create content that gets noticed. It’s all thanks to the never-ending stream of creative trends. Find the latest trend, jump on it by creating content that fits the trend, and watch those views roll in.
It’s easy to track, test, and fine-tune
TikTok wants creators to succeed. That’s why they’ve created a robust analytics platform. So go ahead and post frequently. But don’t sit back after figuring out how to use TikTok for affiliate marketing. Pop into TikTok Analytics, see how your content is performing, and make the necessary changes you need to ensure your content gets noticed — and your links get clicked.
Table Of Contents
How to Use TikTok for Affiliate Marketing
Pick a niche
Before you start learning how to use TikTok for affiliate marketing, it’s important to find products that are suitable for promoting on the platform. Thankfully, if you’re choosing products that BizzOffers works with, you’re good to go. There’s a big appetite for parental control and health apps, so the potential to create some unique and informative content is huge.
Choose products that solve a real problem
If you want your content to really get noticed, make sure you’re promoting something that identifies a pain point and then solves it. But make sure those products aren’t complicated. If you can’t explain with the product does in 15-30 seconds, and showcase what it does in under 60 seconds, you should find a different product to promote.
Create a content strategy
Everyone dreams of going viral after uploading one single video. But that’s not reality. If you want content that gets eyeballs on it and gets shared, you need a content strategy. If you’re new to figuring out how to promote affiliate links on TikTok, this can seem like a daunting task. But don’t worry, we’re here for you. Just work the following 5 points into your strategy:
1: Focus on a single idea
You have a lot to say. But that doesn’t mean you should say it all at once. If you only remember one thing from this article about how to use TikTok for affiliate marketing, let it be that too many ideas in one video can confuse and overwhelm your viewer. Instead, focus on a single idea and let your audience soak it in.
2: Grab their attention in the first 3 seconds
If you want to win at the TikTok affiliate game, you need to grab their attention right away. We’re talking within the first 3 seconds. Remember, every viewer is one finger flick away from skipping your video if they aren’t interested. So, hook them off the bat with something that will intrigue them or even shock them.
3: Embrace those text overlays
Believe it or not, it’s important to figure out how to use TikTok for affiliate marketing without sound. Think about the last time you scrolled TikTok. How loud was the volume? If you wanted to make sure you weren’t disturbing others while you scrolled, chances are the volume was low (or even off). But that didn’t stop you from enjoying yourself. Text overlays helped you understand what the content was about. The same applies for affiliate TikTok content. Turn on those text overlays for every video.
4: Try a trend
TikTok is all about trends. As an affiliate, there’s nothing wrong with embracing the latest trend. In fact, we recommend it. But before you jump on just any trend, ask yourself if it makes sense for your niche. If the trend seems to come out of left field, your audience will see right through you and realize that you’re embracing a trend for the sake of pumping up your sales.
5: Post frequently
We’re not recommending that you post daily. But a few posts a week is something you should strive for. By uploading content regularly, you’ll satisfy your regular viewers. And if people who’ve scrolled by your previous content start to see more of your stuff, they might just stick around long enough to watch your latest video.
6: Don’t forget those CTAs
Before you hit ‘Stop’ on that record button, don’t forget to tell your viewers what to do next. Do you want them to check out your bio? Should they look for a link in the comments? If you don’t guide your audience, you could be leaving loads of affiliate cash on the table.
7: Analyze and improve
Tossing content into the wild and hoping for the best is not a winning strategy. Take the time to analyze your content on a weekly basis and see what’s working (and what isn’t).
3 Tips for Affiliate Marketing on TikTok Success
Now that you know how to use TikTok for affiliate marketing, you’re almost ready to go. But first, let’s explore some tips to help you succeed when recording those TikTok affiliate videos.
Tip #1: Be honest
It’s not only important to know how to use TikTok for affiliate marketing, but it’s just as important to know how to use it the right way. We’re talking about being honest. Unfortunately, there’s far too many affiliates who love to oversell what their products can do. Don’t follow that approach. Instead, be honest. Your audience will respect your content way more.
Tip #2: Record a bunch of content at once
It can be hard to take time out of every day to record new content. If you’re posting 3-5 videos a week, that’s a lot of days out of your week scrambling to create something. The most successful affiliates who’ve learned how to promote affiliate links on TikTok learned time management very early on. Instead of recording each day you post, take one day out of your week to record all your content — all in one shot. Then slow drip them throughout the week. You’ll feel much more in control.
Tip #3: Stay on top of trends
TikTok trends are constantly evolving. Stay on top of them and you’ll be ready to create content that people want to see. When you see a trend, don’t just jump on it blindly. First, make sure it fits your brand. And before you post, make sure you’re not late to the trend party. There’s nothing worse than a new TikTok video based on a trend that’s been out of fashion for weeks.
You’re Now Ready for Affiliate Marketing on TikTok
We hope you found this article about how to promote affiliate links on TikTok helpful. As you get started with your affiliate marketing journey on TikTok, we’d love to help you on your way. At BizzOffers, we’re committed to helping affiliates just like you succeed on TikTok and other social media platforms.
The products that we can connect you with are in high demand. And promoting them works incredibly well on short-form video platforms. The best part? Not a whole lot of other affiliates are pitching these specific products on TikTok yet, so you can get in on the ground floor.
Ready to chat? One of our affiliate managers is excited to show you how to use TikTok for affiliate marketing and earn the kind of revenue you deserve.
