I run a small online business and want to let other people promote my products for a commission. I’m not sure how to set it up properly or what steps/tools I actually need.
To set up an affiliate program properly, you need (1) a tracking platform (Refersion/LeadDyno/Impact or Post Affiliate Pro) that supports first‑party tracking + S2S/postback, (2) clear economics (commission %, cookie window, payout threshold, refund/chargeback rules), and (3) compliance assets (affiliate TOS, brand guidelines, PPC/coupon/email rules) before you recruit. Then integrate tracking on your checkout/thank‑you page, define conversion events, QA with test orders, and launch with a vetted onboarding flow + fraud controls (duplicate accounts, self-referrals, promo code attribution).
To set up an affiliate program: pick software/network (easy start: Rewardful/FirstPromoter; for WooCommerce: AffiliateWP), set commission + cookie window, create terms (PPC/coupon rules, payouts), add tracking links + creatives, then recruit and pay reliably (PayPal/Stripe). If you want affiliates fast, listing on BizzOffers can help you get early traction.
Start by choosing a reliable tracking platform like Impact or a plugin like AffiliateWP to manage your links and automate payouts. Focus on providing high-quality creative assets and competitive commissions to attract affiliates who drive sustainable organic traffic.