I’m just getting started and have no idea where to begin. Do I just pick something I like or does the money side matter more?
Pick a niche where (a) there’s proven buyer intent and scalable paid/SEO traffic, (b) offers have strong unit economics (payout, EPC, conversion rate, LTV), and (c) you can build an “angle” (USP) to compete—interest helps, but math wins.
Quick way to validate in 60 minutes:
- Demand + intent: Check Google autocomplete + “best / vs / review / coupon” SERPs; in Ahrefs/Semrush look for lots of commercial keywords and advertisers (high CPC is usually a good sign).
- Offer economics: In your network (or similarweb/spy tools), sanity-check EPC, CR, refund rate, and if possible LTV (subscription beats one-time). Aim for offers where your target CPA can be <30–40% of payout.
- Traffic feasibility: Use Meta Ads Library + Google Ads Transparency + TikTok Creative Center to confirm ads are running now (means it’s working for someone), then estimate CPM/CPC ranges.
- Competition reality: If the top 10 SERPs are all DR80 mega-sites and comparison giants, either go long-tail sub-niche or plan on paid traffic + advertorial funnel instead of “generic review blog.”
Beginner-friendly “money” niches that still convert: personal finance/insurance, SaaS tools, health (with compliance), home services, B2B lead gen—pick one, then narrow to a specific avatar (e.g., “bookkeeping software for Shopify sellers,” not “SaaS”).
Pick a niche where buyer intent is obvious and payouts justify your traffic costs. I’ve tested a lot, and the easiest starters are: parental control (consistent demand, recurring SaaS), B2B/SaaS tools (higher EPC, longer funnel), or high-ticket business offers if you can do content + email. Validate by checking competitor ads, keyword “best + product” volume, and refund rates. BizzOffers has solid bizzoffers to benchmark quickly.