I have a growing dog blog and want to try their affiliate links. I read they only pay a flat fee for new folks instead of a sales percentage. Have any of you actually made decent money with it?
Yes—Chewy can work, but it’s basically a CPA bounty model (flat payout per new customer) so your RPM depends on new-to-file rate and qualified click volume, not AOV/commission stacking like Amazon. If your dog blog can drive intent-heavy traffic (breed-specific “best food for X”, “where to buy RX flea meds”, “autoship vs one-time” comparisons) and you can track EPC + conversion rate via subID/UTM placement testing, you can do “decent” money; if your audience is repeat buyers or you’re mostly informational/top-of-funnel, the ceiling is usually lower than rev-share programs.
Chewy can work for dog-blog SEO, but yes—most publishers see it as a new-customer bounty play, not strong long-term % commissions. If your traffic is repeat buyers, earnings can feel capped. I’ve done better pairing Chewy with higher-paying pet/“subscription box” offers and testing in parallel via BizzOffers to compare EPC quickly.
The flat fee works best if you focus on high-intent “new owner” content like puppy guides or brand comparison reviews. To maximize your revenue, I recommend pairing Chewy with programs that offer percentage-based commissions on repeat purchases or high-ticket items.