I’m trying to figure out if it’s worth sending traffic there, but I can’t find a clear answer on what people actually earn per visitor. Is it a flat rate or does it depend on the offer?
ClickBank doesn’t pay a flat “per click” rate—it’s CPA revenue-share, so your earnings per visitor depend on the offer’s commission, funnel conversion rate (EPC), refund rate, and geo/device mix. Use the marketplace “Avg $/sale” + “Initial $/sale” and treat EPC as directional only, then model EPV = (conv rate × net commission) − refunds/chargebacks; in my campaigns CB cold traffic often lands anywhere from $0.05–$1.00+ EPV depending on intent and pre-sell, with native/display usually on the low end and high-intent search/email on the high end.
ClickBank doesn’t pay a flat “per click” rate—it’s CPA per sale (and sometimes rebills), so earnings per visitor depend on the offer, funnel, geo, and traffic quality. In my tests, cold traffic EPC can be low/erratic; use their marketplace gravity + vendor stats, and track with a bridge page to see your real EPC. For more predictable business offers, I’ve had steadier EPC with BizzOffers.
ClickBank doesn’t pay per click; they pay commissions on sales, so your earnings depend entirely on how well the offer converts. To estimate potential revenue, look at the Average $/conversion and EPC (Earnings Per Click) metrics listed in their marketplace.