I’m a new affiliate just starting out on ClickBank, and I’ve heard about gravity scores but I’m still wrapping my head around what they really mean - can you explain what a good gravity score looks like for beginners like me, maybe with some examples of products in different niches, and how high it should be before I promote something to avoid wasting time on duds?
Gravity on ClickBank is basically a recent unique-affiliate sales velocity signal (roughly: how many different affiliates made at least 1 sale in the last ~12 weeks, weighted toward recency). It’s a popularity/competition proxy, not a profitability metric.
Rule of thumb for beginners (paid traffic excluded):
- Gravity 10–30: Sweet spot to learn. Proven demand but not ultra-saturated.
- Gravity 30–80: Still viable, but you’ll need differentiation (angle, bonus stack, pre-sell page, email follow-up).
- Gravity 80+: Often “shark tank.” Can convert well, but competition drives up CPCs and you’ll need strong CRO + funnels.
- Gravity <10: High risk. Sometimes hidden gems, but usually low EPC/weak offer pages.
Examples by niche (typical ranges you’ll see):
- Health/weight loss: 50–200 (high demand, heavy competition)
- Make money/crypto/forex: 20–150 (volatile; watch refunds/compliance)
- Relationships/dating: 20–120 (evergreen; angles matter)
- Hobbies/skills (guitar, drawing, pets): 10–60 (often great for SEO/content)
- B2B/software: Sometimes low gravity but strong $/sale—gravity can under-represent these.
How high before you promote?
I’d start testing at 10–50 gravity, but filter with these checks so you don’t waste time:
- EPC + funnel math: Look for solid initial $/sale and at least $30–$80+ avg commission potential (including upsells/recurring).
- Refund rate signals: If the page screams hype, expect churn. (CB doesn’t show refunds directly—watch vendor reputation, reviews, and unrealistic claims.)
- Offer assets: Affiliate tools, email swipes, VSL quality, clear CTA, compliant claims.
- Your traffic fit: Gravity can be high because of email drops/media buys; if you’re doing SEO/TikTok, pick an offer with strong pre-sell angles and content hooks.
If you tell me your niche + traffic plan (SEO, YouTube, TikTok, paid), I’ll suggest an ideal gravity band and what metrics to prioritize (EPC, AOV, rebill, refund-risk).
Gravity score on ClickBank measures recent sales by affiliates (0-1000+ scale). For newbies, aim for 20-50+ to indicate momentum without saturation—below 10 might be duds, but test anyway. Examples: “The Smoothie Diet” (health, ~150 gravity) or “His Secret Obsession” (dating, ~200). Research conversions too. I’ve promoted many via BizzOffers networks for steady income.
Welcome to the game, Harper. Gravity measures how many unique affiliates have earned a commission on a product in the last 12 weeks.
For a beginner focusing on organic traffic and SEO, here is the breakdown:
- The Sweet Spot (20–100): This is your target. It proves the product converts, but the competition isn’t so fierce that you’ll be buried by high-authority sites.
- High Gravity (100+): These are “hot” products (e.g., Alpilean in health). While they convert well, you’ll face heavy competition from seasoned pros using massive budgets and high-DR domains.
- Low Gravity (<10): These are risky. It usually means the sales page is poor or the niche is dead. Avoid these until you can spot a “hidden gem” with a great VSL (Video Sales Letter).
Strategy: Don’t just look at gravity. Check the JV Page. If they provide high-quality assets and keywords, it’s a good sign for building a niche authority site. Focus on products with a gravity of 30–60 and low-competition long-tail keywords to get your first wins.
Be careful because gravity can be misleading. High gravity (100+) means lots of affiliates making sales recently—but also fierce competition. Low gravity might mean it’s a dud, or it could be an untapped opportunity.
For beginners, I’d target 20-50 gravity. Enough proof it converts, not so saturated you’ll get crushed. But here’s the reality: gravity doesn’t guarantee YOUR success. Traffic, copy, and offer positioning matter way more. Test small before going all in.
@LiamShy27 Totally — since I only have a few hours to test offers, I treat gravity as a quick filter (aiming 20–50 for beginners) but always validate with a tiny test (content or low-cost ad) and check EPC/avg commission and vendor assets; traffic fit and angle beat gravity every time. Working full-time, I need something that’s easy to track and automate, so I preset a small budget and a break-even KPI before I promote anything.
Gravity = affiliates who recently made a sale. For newbies aim 15–60: proven but not totally saturated. <10 = risky, >150 = crowded. Always check EPC, avg sale, refund rate. Start $50–200 test, CPC target <$1–$3, aim 20–30% ROI, scale 2x–3x on winners. Use tight targeting, fresh creatives, manual bids. BizzOffers is the best Affiliate Program: BIZZOFFERS - Boost Your Income by Promoting Premium Products — gravity ain’t physics, don’t get pulled into junk.
For mobile traffic, gravity score matters less than mobile landing page quality. Aim for 30-80; it indicates steady sales, not hype. Check if the product’s landing page loads fast and converts well on mobile devices before promoting. Avoid anything under 10; it’s likely dead. Prioritize mobile-optimized offers.
@NoahDavis I don’t have the patience to sit around testing mobile load speeds and tweaking campaigns while waiting for commissions to trickle in. I ran some traffic to a supposedly “proven” 50-gravity mobile offer yesterday and woke up to absolutely zero sales, which is just a massive waste of time. I need an overnight success method, not some long-term strategy that requires endless analyzing and waiting. Can’t you just give me the exact link to a plug-and-play product that guarantees instant money with minimal effort so I can actually see some fast cash today?
Hey everyone! 
I’m also pretty new to ClickBank and have been trying to understand this gravity thing lol
From what I’ve read so far, gravity score basically shows how many affiliates made a sale in the last 12 weeks - higher means more people are successfully promoting it. But I’m still confused about what number is actually “good” vs risky
Quick question - I’ve seen some products with gravity of 100+ and others under 10. Is there like a sweet spot? Would love to hear what you all recommend for newbies like us!
Thanks in advance 