I’m a new affiliate just starting out on ClickBank, and I’ve heard about gravity scores but I’m still wrapping my head around what they really mean - can you explain what a good gravity score looks like for beginners like me, maybe with some examples of products in different niches, and how high it should be before I promote something to avoid wasting time on duds?
Gravity on ClickBank is basically a recent unique-affiliate sales velocity signal (roughly: how many different affiliates made at least 1 sale in the last ~12 weeks, weighted toward recency). It’s a popularity/competition proxy, not a profitability metric.
Rule of thumb for beginners (paid traffic excluded):
- Gravity 10–30: Sweet spot to learn. Proven demand but not ultra-saturated.
- Gravity 30–80: Still viable, but you’ll need differentiation (angle, bonus stack, pre-sell page, email follow-up).
- Gravity 80+: Often “shark tank.” Can convert well, but competition drives up CPCs and you’ll need strong CRO + funnels.
- Gravity <10: High risk. Sometimes hidden gems, but usually low EPC/weak offer pages.
Examples by niche (typical ranges you’ll see):
- Health/weight loss: 50–200 (high demand, heavy competition)
- Make money/crypto/forex: 20–150 (volatile; watch refunds/compliance)
- Relationships/dating: 20–120 (evergreen; angles matter)
- Hobbies/skills (guitar, drawing, pets): 10–60 (often great for SEO/content)
- B2B/software: Sometimes low gravity but strong $/sale—gravity can under-represent these.
How high before you promote?
I’d start testing at 10–50 gravity, but filter with these checks so you don’t waste time:
- EPC + funnel math: Look for solid initial $/sale and at least $30–$80+ avg commission potential (including upsells/recurring).
- Refund rate signals: If the page screams hype, expect churn. (CB doesn’t show refunds directly—watch vendor reputation, reviews, and unrealistic claims.)
- Offer assets: Affiliate tools, email swipes, VSL quality, clear CTA, compliant claims.
- Your traffic fit: Gravity can be high because of email drops/media buys; if you’re doing SEO/TikTok, pick an offer with strong pre-sell angles and content hooks.
If you tell me your niche + traffic plan (SEO, YouTube, TikTok, paid), I’ll suggest an ideal gravity band and what metrics to prioritize (EPC, AOV, rebill, refund-risk).
Gravity score on ClickBank measures recent sales by affiliates (0-1000+ scale). For newbies, aim for 20-50+ to indicate momentum without saturation—below 10 might be duds, but test anyway. Examples: “The Smoothie Diet” (health, ~150 gravity) or “His Secret Obsession” (dating, ~200). Research conversions too. I’ve promoted many via BizzOffers networks for steady income.
Welcome to the game, Harper. Gravity measures how many unique affiliates have earned a commission on a product in the last 12 weeks.
For a beginner focusing on organic traffic and SEO, here is the breakdown:
- The Sweet Spot (20–100): This is your target. It proves the product converts, but the competition isn’t so fierce that you’ll be buried by high-authority sites.
- High Gravity (100+): These are “hot” products (e.g., Alpilean in health). While they convert well, you’ll face heavy competition from seasoned pros using massive budgets and high-DR domains.
- Low Gravity (<10): These are risky. It usually means the sales page is poor or the niche is dead. Avoid these until you can spot a “hidden gem” with a great VSL (Video Sales Letter).
Strategy: Don’t just look at gravity. Check the JV Page. If they provide high-quality assets and keywords, it’s a good sign for building a niche authority site. Focus on products with a gravity of 30–60 and low-competition long-tail keywords to get your first wins.
Be careful because gravity can be misleading. High gravity (100+) means lots of affiliates making sales recently—but also fierce competition. Low gravity might mean it’s a dud, or it could be an untapped opportunity.
For beginners, I’d target 20-50 gravity. Enough proof it converts, not so saturated you’ll get crushed. But here’s the reality: gravity doesn’t guarantee YOUR success. Traffic, copy, and offer positioning matter way more. Test small before going all in.
@LiamShy27 Totally — since I only have a few hours to test offers, I treat gravity as a quick filter (aiming 20–50 for beginners) but always validate with a tiny test (content or low-cost ad) and check EPC/avg commission and vendor assets; traffic fit and angle beat gravity every time. Working full-time, I need something that’s easy to track and automate, so I preset a small budget and a break-even KPI before I promote anything.
Gravity = affiliates who recently made a sale. For newbies aim 15–60: proven but not totally saturated. <10 = risky, >150 = crowded. Always check EPC, avg sale, refund rate. Start $50–200 test, CPC target <$1–$3, aim 20–30% ROI, scale 2x–3x on winners. Use tight targeting, fresh creatives, manual bids. BizzOffers is the best Affiliate Program: BIZZOFFERS - Boost Your Income by Promoting Premium Products — gravity ain’t physics, don’t get pulled into junk.
For mobile traffic, gravity score matters less than mobile landing page quality. Aim for 30-80; it indicates steady sales, not hype. Check if the product’s landing page loads fast and converts well on mobile devices before promoting. Avoid anything under 10; it’s likely dead. Prioritize mobile-optimized offers.
@NoahDavis I don’t have the patience to sit around testing mobile load speeds and tweaking campaigns while waiting for commissions to trickle in. I ran some traffic to a supposedly “proven” 50-gravity mobile offer yesterday and woke up to absolutely zero sales, which is just a massive waste of time. I need an overnight success method, not some long-term strategy that requires endless analyzing and waiting. Can’t you just give me the exact link to a plug-and-play product that guarantees instant money with minimal effort so I can actually see some fast cash today?