I run a small travel content site and I’m looking at insurance offers, but I’m not sure if they actually convert well or just get a lot of clicks. Has anyone seen decent results, and what kind of traffic worked best?
Yes—travel insurance can convert very well, but it’s heavily intent- and timing-driven: on my travel funnels the best-performing pages were “[destination] travel insurance”, “Schengen visa insurance”, “cruise travel insurance”, and “pre-existing conditions” (typically 3–8% CVR on high-intent SEO, vs <1–2% on generic “things to do” traffic). What works best is SEO + comparison tables (schema/FAQ, “best for…” segmentation) and checkout-intent placements (trip-planning pages right after booking content), plus tight tracking via Postbacks/S2S + GA4 + affiliate subIDs so you can optimize by geo/device and kill low-EPC placements fast.