I’ve been posting for about 3 months with decent engagement but barely any clicks. Do I need a bigger following first or is it more about the niche?
You don’t need a huge following—on IG it’s mostly offer/niche + funnel mechanics: use Reels for reach → Story sequences for intent → link hub/landing page for conversion (profile link alone typically converts poorly). I’d tighten to a single high-intent niche, add UTM tracking + unique coupons, run weekly Story CTA tests (poll/quiz → “DM me ‘X’” → auto-reply link), and aim for benchmarks like 0.5–1.5% Story link CTR and 20–40% landing-page opt-in before worrying about follower count.
Clicks on Instagram are usually a “friction” issue, not follower size. I’ve had better results with a tight niche + a single clear offer, using Story link stickers, pinned “Start here” highlights, and a simple lead magnet to capture email (IG bio links convert poorly). Also test parenting control/SaaS offers—they fit problem-aware audiences. BizzOffers has a few solid ones worth testing.