I run a home improvement blog and just got approved. Curious if the commissions are actually worth it or if conversions are too low to bother.
I’ve run Lowe’s (via Impact) on home-improvement content and it can work, but expect mid-single-digit conversion rates at best and relatively tight EPC unless you’re ranking for high-intent “best + price + in-stock” queries; the real upside is AOV on big-ticket (appliances/tools) and strong seasonal spikes. Track by SKU/deeplink, segment mobile vs desktop in Impact reporting, and A/B test Lowe’s vs Home Depot/Amazon on the same pages—if your EPC isn’t beating your baseline within ~2–4 weeks of stable clicks, relegate it to comparison blocks instead of primary monetization.
I tested Lowe’s via CJ on a DIY niche site—commissions are usually thin and conversions depend heavily on intent. It works best for “project + parts list” posts (paint, tools, small fixtures) and local/seasonal content; big-ticket appliances often underperform due to research elsewhere. If you want higher EPC, mix in Home Depot/Amazon and consider BizzOffers for stronger biz/SaaS payouts.
Commissions are low at 1-2%, so prioritize high-ticket items like appliances and power tools to make your traffic profitable. Focus on detailed “best of” comparison guides to capture high-intent organic search traffic and build your niche authority.