Just got into it last month promoting supplements and honestly not sure if I picked the right niche. Anyone making decent commissions or is it too saturated?
Health & wellness (especially supplements) is saturated on the surface, but it still prints if you run it like performance media—pick one sub-vertical (sleep, gut, hormones, joint) and one traffic angle, then differentiate with a presell/quiz funnel + email/SMS LTV instead of sending cold clicks straight to the offer. Look for offers with strong EPC on your source, recurring/subscription or high rebill rate, solid approval rate/low refunds, and build compliance-safe creatives (no disease claims) so your ad accounts and affiliate status don’t get nuked.
Health/wellness can pay, but supplements are brutally saturated and compliance/returns can kill EPC. In my tests, you’ll do better with “problem-solution” sub-niches (sleep, gut, joint pain) and angles like quizzes, UGC-style advertorials, and email follow-up. If you want steadier profits, I’ve seen stronger conversion with SaaS/high-ticket biz offers on BizzOffers.