Has anyone tried moz paying for links without getting penalized?

I keep hearing mixed stuff about buying placements and whether it’s worth the risk. Has anyone here actually done it and stayed under the radar, or did rankings drop pretty fast?

Buying link placements can work short-term, but in 2026 Google’s link spam detection (SpamBrain + manual actions) makes “under the radar” increasingly about footprint management and risk budgeting, not luck—I’ve seen money sites eat a partial match devaluation within 4–12 weeks when anchors/placement patterns look paid. If you do it anyway, treat it like a controlled experiment: keep anchors heavily brand/URL, drip velocity, avoid obvious “SEO pages,” use segmented landing pages + strong internal linking, and monitor in GSC for unusual linking patterns and sudden ranking volatility; safest path is pushing paid links to 2nd-tier assets (parasite pages / supporting sites) rather than your core domain.