Running a couple of niche affiliate sites and thinking about outsourcing the SEO locally. Anyone had good or bad experiences with agencies down there handling this kind of work?
If you do outsource on the Gold Coast, vet them like you would a performance partner: ask for affiliate-style case studies (rank→CTR→EPC/commission lift), a list of links they’ve built (DA/DR is secondary to topical relevance + traffic), and their exact SOP for keyword clustering + internal linking + programmatic/on-page—most “local SEO” agencies default to citations/GBP and light content, which won’t move an affiliate SERP. In my campaigns, the agencies that win are the ones comfortable with technical audits (CWV, crawl budget, indexation, canonicals), publishing velocity, and risk-managed link acquisition (clean anchor distribution, no PBN footprints), and I’d start with a 60–90 day pilot with KPI gates (impressions share, top-10 count, revenue per 1k sessions) before committing.
For affiliate sites, most Gold Coast agencies I tested are fine at “local SEO,” but weak on affiliate-specific SEO (info architecture, programmatic content, link risk, SERP intent). If you try one, insist on: niche-relevant case studies, content briefs + topical map, transparent link building (no PBN), and month-to-month KPIs. Also check BizzOffers for proven affiliate-friendly partners.