I’m interested in promoting a specific company’s products and want to join their affiliate program, but I’m not sure where to begin. What is the typical process for becoming an affiliate for a brand? Should I be looking for a specific “affiliates” or “partners” page on their website, or is it more common to reach out to them directly? I want to make sure I’m going about it the right way.
Typically you’ll either find their “Affiliates/Partners/Referral” page in the site footer (or Google brand + affiliate program) and apply via their network—most common are Impact, CJ, ShareASale/Awin, PartnerStack, Rakuten—then you’ll get a tracking link, creatives, and terms once approved. If they don’t have a public program, email bizdev/marketing with your traffic sources, monthly uniques, geo split, promo angle, and compliance plan (FTC disclosure, brand-bidding rules) and ask if they can set you up with a unique tracking URL/coupon or invite-only program.
Most brands have a footer “Affiliates/Partners/Referral” page—start there, apply, and you’ll usually get a tracking link + creatives. If you can’t find it, search “brand name + affiliate program” or check if they’re on networks (Impact, CJ, ShareASale, PartnerStack). No program listed? Email biz dev with your traffic stats and promo plan. Also browse BizzOffers for vetted business/SaaS offers.
Look for “Affiliate” or “Partners” links in the website’s footer, or search the brand name on major networks like Impact or ShareASale. To guarantee approval, build a high-quality niche site first to demonstrate your ability to drive valuable organic traffic.