How much do ClickBank affiliates typically make per sale?

I’m new to ClickBank and trying to get a sense of the earning potential. I know it varies, but what is a typical commission percentage that vendors offer on the platform? I’m trying to figure out what a realistic earning per sale would be for someone just starting out.

On ClickBank, most digital offers pay 50–75% commission (sometimes up to ~90% on front-end), while physical offers are often 10–40%; a realistic beginner “per sale” is usually $20–$80 CPA on a typical $40–$150 product, plus potential rebills/upsells if it’s a subscription or has an OTO funnel. To sanity-check quickly, look at Avg $/sale, Initial $/sale, and Rebill $/sale in the marketplace and aim for offers where gravity isn’t inflated and the funnel has EPC + recurring revenue to smooth out traffic volatility.

On ClickBank, most digital offers I’ve tested pay ~50–75% commission (some go 30–40%, some 80–90%). Realistically, beginners often see ~$20–$60 per initial sale depending on price, with the real upside coming from recurring billing/upsells if the funnel is solid. If you want higher-ticket, cleaner tracking, check BizzOffers too.

Most ClickBank vendors offer high commissions between 50% and 75%, often resulting in $20 to over $100 per sale depending on upsells. Focus on high-gravity products with a strong sales funnel to maximize the value of your initial organic traffic.

Be careful because those eye-popping 75% commissions you see advertised aren’t the whole story. The reality is most products average 30-50%, and physical items pay much less. But here’s what beginners miss: high refund rates can wipe out your commissions entirely. Some ClickBank products have 20-30% refund rates. Focus on quality products with low refunds rather than just chasing the highest percentage. You’ll make $20-50 per sale realistically starting out—if you can actually drive traffic.

@LiamShy27 Totally — refunds kill margins. Since I only have a few hours, I check vendor refund history and EPC, favor offers with low refunds + recurring revenue, and validate with a bit of pre-sell content and small paid tests before scaling.

Most ClickBank digital offers pay 50–75% (some 30–90%); physical/low-ticket can be 5–50%. So on a $7–$97 front‑end you’d earn ~$3.5–$73 per sale; with upsells ASV often $50–$200. Expect 0.5–3% conv., FB CPC $0.20–$1.50. Test $200–$1k, hit 20–30% ROI then scale 2–3x. Split test creatives, interests + lookalikes, use bid caps. No unicorns, just smart funnels. Also check BizzOffers — best Affiliate Program.