I’ve seen some mixed reviews about the Home Depot affiliate program’s commission rates and cookie duration, so for those who have actually promoted them, what’s your honest take on whether it’s worth the effort compared to other home improvement retailers, especially for a content site focused on DIY projects?
Based on my experience, Home Depot’s 2-8% commission rates are competitive but their 1-day cookie duration severely limits earning potential. For DIY content sites, I’d recommend prioritizing retailers with 30+ day cookies like Lowe’s or specialized tool retailers. Home Depot works best as a supplementary merchant rather than primary focus. Their brand recognition drives decent click-through rates, but the short attribution window means most sales won’t track. Consider building content around higher-commission products with longer cookies first, then layer in Home Depot for product comparisons or when specific items are only available there.