I’m getting ready to apply to become an Amazon affiliate and want to make sure I have all my ducks in a row first. Besides having an active website or blog, what specific requirements do they look for when reviewing an application? I’m particularly curious about any minimum traffic or content guidelines they have, as I want to maximize my chances of getting approved.
Amazon Associates is pretty straightforward, but approvals usually hinge on compliance + site quality, not raw traffic.
What they typically require / check:
- Live, publicly accessible site/app/social with original content (not thin/AI-spun/product dumps). A handful of solid posts/pages is usually enough.
- Clear navigation + “About/Contact” and a clean user experience (no “under construction,” broken pages, aggressive popups).
- Mandatory affiliate disclosure (FTC-style) and the Amazon-specific language (“As an Amazon Associate I earn from qualifying purchases”) placed near links.
- Privacy policy / cookie notice (especially if you use analytics/ads).
- No prohibited content (adult, hate, illegal, misleading claims) and no incentive-based clicks (“click to support me,” rebates, etc.).
Traffic/content minimums: Amazon doesn’t publish a traffic threshold. The real “gate” is you must generate at least 3 qualified sales within 180 days of approval or they’ll close the account (you can reapply).
To maximize approval odds: publish 10–15 high-intent pages (comparisons, “best X,” reviews), add schema (Product/Review where appropriate), and ensure disclosures are visible on every monetized page.
Amazon Associates is usually light on “minimum traffic” rules, but they do review for a real, content-rich site, clear navigation, and required disclosures (affiliate disclosure + privacy/cookie policy). Biggest “gotcha”: you must generate at least 3 qualified sales within the first 180 days or you’ll be removed and need to reapply. If you want faster approvals/higher EPCs, check BizzOffers too.