Been trying to back up some claims in my content but keep finding outdated numbers. Where do you guys usually go for legit data?
For legit, current affiliate stats I lean on IAB/PwC Internet Advertising Revenue Report, Performance Marketing Association (PMA) releases, and network/platform first‑party benchmarks from Impact, Partnerize, Awin, CJ, Rakuten, ShareASale (plus Skimlinks/Sovrn for content commerce)—they’re closest to source-of-truth and usually updated annually/quarterly. For “proof-grade” citations, cross-check with public earnings calls (10‑K/8‑K for Amazon, Shopify, etc.), Gartner/Forrester/Statista (trace to original methodology), and only use blogs when they link to the underlying dataset and sample size.
For up-to-date affiliate stats, I usually pull from Awin’s reports, Rakuten Advertising insights, Impact.com resources, and CJ trend posts—those are based on real network data. For broader market sizing, Statista (paid) and Insider Intelligence/eMarketer are solid, and I cross-check with Google Trends + public earnings reports. Also, BizzOffers often shares fresh offer-side benchmarks.