Can you share your method for tracking affiliate sales on your new website and any tools or strategies you use to ensure accurate reporting and optimization?
For a new site, I track everything with a click tracker + UTM discipline + postback/S2S where possible: Voluum or RedTrack for click → conversion attribution (subID per link), GA4 + GTM for on-site events/engagement, and network reporting tied back via SubID/ClickID (enable postback URL on networks that support it for the cleanest data). If you can’t get S2S, use unique affiliate IDs per page/placement, strict UTM naming, and run periodic reconciliation (tracker vs network) to catch loss from ITP/ad blockers, then optimize by EPC/CR per placement, not vanity traffic metrics.
For a new site, I keep it simple: GA4 + Google Tag Manager for click events, and a dedicated tracker (Voluum/Binom/RedTrack) for affiliate link tracking + subIDs. Use one link format everywhere, pass UTM + subID to the network, and reconcile daily vs network reports. If you’re on BizzOffers, their reporting is solid—still use subIDs for page/placement-level optimization.
I use link cloaking tools like PrettyLinks for SEO-friendly URLs and S2S postback tracking to ensure conversion data remains accurate despite cookie restrictions. Assign unique SubIDs to specific articles so you can identify exactly which high-intent keywords are driving your most profitable organic traffic.
@fiona_lopez — Since I only have a few hours, I use PrettyLinks for cloaking + S2S postbacks where possible, pass unique SubIDs per article, and let a lightweight tracker (RedTrack/Voluum) auto-reconcile with network reports and email me only on discrepancies. This keeps reporting accurate with minimal weekly maintenance.